Privacy Policy

Who is responsible

DSTV Multimedia doo is responsible for the Universe TV Player service described in this notice. For privacy questions or requests, contact dstvmultimedia4@gmail.com. This notice covers the player, lg4.tv-universal.com and the account and private-playlist features used through player.tv-universal.com. Independent media providers and TV platforms have their own privacy notices.

Information used by the player

Account information includes your sign-in email, account and profile identifiers, access status, and any device activation or session information needed to authenticate you. Your password is sent to the authentication service when you sign in; the Roku app does not save the password in its local registry. Session tokens may remain on a device so that you can stay signed in.

The player uses language and country preferences, favorites, selected profiles and viewing progress where those features are available. Requests for channels, movies, program information, captions and artwork identify the content being requested. Network services receive technical information such as IP address, request time, device or app information and connection errors. An IP-derived country code may be used to suggest a country and language; this is not GPS location.

If you contact support, we receive the contact details and information you choose to send. Please do not send passwords or payment-card information.

When you accept an account agreement, the service may record the agreement version, your account, the acceptance time and technical evidence needed to record your choice.

Private playlists

When you add a list by URL, file upload or pasted text, the service processes and stores its name, entries, source URLs and media metadata to associate it with your account and make it available on your approved devices. Playlist processing takes place through the service, not only on your Roku device.

Source URLs may contain credentials or access tokens from your media provider. Treat them as confidential and do not include them in public screenshots or routine support messages. If you ask us to help add your list, the people handling that request can access the information you provide. Selected media and metadata providers receive the connection information needed to fulfill requests.

Playlists are kept for their account functionality. You can request removal of a list or account through support. Any further retention needed for legal obligations, security incidents or claims is subject to the applicable purpose and law.

Optional Roku email sharing

In app versions that offer this feature, Roku may ask whether you want to share your Roku account email with the player when you sign in. If you agree, that email fills in the Universe TV sign-in flow. You must still authenticate with your Universe TV password. You can decline and enter your email manually. The email used to sign in is sent to the Universe TV authentication service.

Why information is used

Account and device information is used to sign you in, verify access and deliver the requested service. Preferences and viewing progress support features you choose to use. Technical information supports delivery, security, troubleshooting and prevention of unauthorized access. Support correspondence is used to respond to your request.

Where data-protection law requires a legal basis, processing necessary to deliver the service relies on performance of the service agreement; proportionate security and troubleshooting rely on legitimate interests, balanced against your rights; legally required records rely on the applicable legal obligation. Where a feature requires consent, consent must be obtained for that feature and may be withdrawn.

Cookies and device storage

The TV interface uses session cookies and local storage for authentication and preferences. The language preference cookie utv_bbc_language helps request available captions in your chosen language. Roku stores session information and preferences in device storage; supported viewing progress may also be synchronized with the service. Signing out clears the player’s local authentication state. Removing local data does not by itself delete the server account.

Service providers and other recipients

Information needed to handle requests is processed by the account and streaming services, hosting and content-delivery infrastructure, and support email service. The lg4 interface uses Sites hosting and Cloudflare infrastructure and forwards permitted service requests to player.tv-universal.com. Selected media, captions and artwork may be delivered by their respective providers, which receive the connection information necessary for delivery. Your TV platform, including Roku, may independently process device and usage information under its own privacy policy.

Information may also be disclosed where required by law or necessary to address a security incident or legal claim. Hosting, delivery and support may involve processing outside your country. Applicable transfer requirements and safeguards must be observed; contact us for information about the providers and safeguards relevant to your request.

How long information is kept

Session information is retained for its validity period or until it is revoked or cleared. Preferences, favorites and viewing progress are kept while needed for the corresponding account feature, unless removed through available controls or an applicable deletion request. Support and operational records are retained according to the time needed to resolve requests, investigate incidents and meet applicable legal obligations. The appropriate period depends on the record and purpose; you may ask us for details about your account.

Your choices and rights

You can change available language and profile preferences and sign out on your device. You may request access, correction, deletion, restriction or a copy of your personal data, and object to processing where these rights apply. Rights and exceptions depend on applicable law. Contact dstvmultimedia4@gmail.com from the email associated with your account and describe your request. We may need proportionate information to verify your identity; we will not ask for your password.

To request account deletion, use the subject “Universe TV — account deletion”. Some records may need to be retained to meet legal obligations or resolve claims; any applicable exception will be explained. You may complain to the competent data-protection authority, including the Serbian Commissioner for Information of Public Importance and Personal Data Protection where applicable.

Children and changes

The service is not designed primarily for children. Parents or guardians should supervise account use and content access. If you believe a child has provided personal information without appropriate authorization, contact support.

This notice may be updated when the service or applicable requirements change. The revision date is shown on this page; material changes should be communicated through the service where appropriate.